Background
Reed, Vergil Daniel was born on December 20, 1896 in Muncie, Indiana, United States. Son of Alonzo Franklin and Florence May (Hayden) Reed.
Reed, Vergil Daniel was born on December 20, 1896 in Muncie, Indiana, United States. Son of Alonzo Franklin and Florence May (Hayden) Reed.
Bachelor of Science, Indiana University, 1922. Master of Science, Columbia University, 1928. Doctor of Philosophy, Columbia University, 1935.
With, W.R. Grace & Company, 1922-1926; with advertising firms, 1926-1928; vice-president, director research, Wells Advertising Agency, 1929-1933; chief reatail and wholesale trade division, United States Census Bureau, 1935-1936; assistant director, United States Census Bureau, 1936-1942; chief general statistics staff, chiefindustry and facilities branch, statistics division War Production Board, 1942-1944; associate director, J. Walter Thompson Company, 1944-1950; vice president, J. Walter Thompson Company, 1950-1958; professor marketing and transportation administration, College Business and Public Service, Michigan State University, 1958-1962; professor marketing, Graduate School Business, Columbia University, New York City, 1962-1965; professor marketing, School Business Administration, American U., Washington, 1965-1967; professor emeritus, School Business Administration, American U., Washington, from 1967.
Second lieutenant Field Artillery, Army of the United States, World War I. Fellow American Statistical Association. Member American Marketing Association (president 1942), Market Research Council (president 1949-1950), Population Association American, Cosmos Club (Washington), Alpha Delta Sigma (honorary), Beta Gamma Sigma, Delta Phi Epsilon, Theta Chi.
Married Ruth Amelia Roberston, April 22, 1924.