Background
Schwab, Victor Opper was born on March 13, 1898 in Hoboken, New Jersey, United States. Son of Albert James and Letitia (Irvine) Schwab.
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You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. You can learn to write such powerful advertisements that people go out and demand your product and no other. This is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. Learn how to grab reader attention immediately, write compelling copy that holds attention, write a call to action that's difficult to refuse, design winning layouts, increase the numbers of orders, and convert more inquiries into sales. Includes advertisement length, use of color, smart media placement, and much more.
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*Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab’s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to • Get attention • Build credibility • Create winning layouts and choose the best ad size • Test ad effectiveness • Convert inquiries to sales • Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you’ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
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Schwab, Victor Opper was born on March 13, 1898 in Hoboken, New Jersey, United States. Son of Albert James and Letitia (Irvine) Schwab.
Student, Columbia University, 1918.
Copy chief Ruthrauff & Ryan, Chicago, 1921-1922. Promotion manager Thompson Barlow Company, London, 1924, Forest Engineer Compton & Company, Chicago, 1926-1927. President Schwab, Beatty & Porter, Inc., since 1928.
Lecturer advertising Columbia University, New York University.
( *Recommended newest editions published in 2013: Paperba...)
(You can learn to write compelling advertisements that wil...)
Member American Association Advertising Agencies (director 1954-1956, chairman board governors New York council 1938), Advertising Council (director 1955-1957), American Marketing Association.
Married Vilma Noble, February 11, 1946. 1 child, Gretchen Vicky.
