Background
Rao, Vithala R. was born on July 3, 1936 in Pentapadu, India. Came to the United States, 1967. Son of Sitaramamurty and Kameswaramma (Kandarpa) V.
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book
The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
(To be effective today, professionals at all levels of an ...)
To be effective today, professionals at all levels of an organization need to constantly track their ever changing marketplace which requires a thorough understanding of customers, competitors and the various forces that impact their market, now and in the future. The long-term viability of any company may depend on decisions made on both tactical and strategic levels of market planning. The New Science of Marketing puts the decision-making process on a strategic level of planning; such as identifying products and markets, distribution channels and selling environments in which the company may compete in the future. This book is designed to bridge the gap for marketers involved in establishing long-term strategies for their companies and products. The New Science of Marketing provides: practical, user-friendly basis for developing a complete, qualitative and quantitative strategic marketing plan; usable guide to integrating scientific market research into any marketing management assignment; in-depth case studies including, Zenith, General Foods, R.J. Reynolds, Citibank, Apple Computer; a strong focus on managing the market destiny of products, businesses and organizations; marketers with a knowledge for getting workable answers to real-world marketing questions.
http://www.amazon.com/gp/product/1557385394/?tag=2022091-20
Analysis for Strategic Marketing
(Analysis for Strategic Marketing is the first book in the...)
Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.
http://www.amazon.com/gp/product/0321001982/?tag=2022091-20
Vithala R. Rao
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Education
Master of Science, University Bombay, 1956. AM, University Michigan, 1962. Doctor of Philosophy, University Pennsylvania, 1970.
Career
Marketing researcher Tata Oil Mills, Bombay, 1959-1964. Executive Delhi (India) Cloth Mills, 1965-1966. Assistant professor Indian Institute Management, Calcutta, 1966-1967.
Malott professor marketing Cornell University, Itahaca, New York, since 1970. Consultant General Motors, Detroit, 1988-1990.
Achievements
Works
book
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The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
(To be effective today, professionals at all levels of an ...)
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Analysis for Strategic Marketing
(Analysis for Strategic Marketing is the first book in the...)
-
The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Membership
Member American Marketing Association, North America Society for Marketing Education in India (president Buffalo since 1999).
Interests
Connections
Married Saroj V. Rao, October 15, 1964. Children: Anil, Venkat.
Education
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1956
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1962
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1970
Career
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1959 - 1964
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1965 - 1966
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1966 - 1967
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1970