Background
Keegan, Warren Joseph was born on October 19, 1936 in Junction City, Kansas, United States. Son of Donald Rayfield and Edna Segrid (Polson) Keegan.
(Marketing Plans That Work is a practical and insightful s...)
Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from Marketing Plans That Work. Readers praised the first edition of this book its pragmatic marketing framework and best practices. Now this new edition builds on the first edition's success by including new examples, the latest techniques, and new chapters on marketing strategy and e-commerce. This edition adds technology to its focus in response to today's need to enhance sustainable competitive advantage. * New edition of a bestseller * Leading-edge strategies for competitive advantage in marketing and e-commerce * Bridges new technologies and innovative marketing techniques
http://www.amazon.com/gp/product/0750673079/?tag=2022091-20
( This leading book in international marketing features ...)
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.
http://www.amazon.com/gp/product/0130332712/?tag=2022091-20
(For undergraduate Global/International Marketing courses....)
For undergraduate Global/International Marketing courses. Suitable at the MBA level if used with supplemental cases. Global Marketing, 4e, draws students into the excitement, challenges, and controversies of global marketing. Its paperback format gives adopters flexibility while ensuring the total cost to students is reasonable. The fourth edition is packed with new chapter opening vignettes, end-of-chapter cases (50% new!), and new coverage including more on global digital marketing (Ch 17) and CRM (Ch 6).
http://www.amazon.com/gp/product/0131469193/?tag=2022091-20
Keegan, Warren Joseph was born on October 19, 1936 in Junction City, Kansas, United States. Son of Donald Rayfield and Edna Segrid (Polson) Keegan.
Bachelor of Science, Kansas State University, 1958. Master of Science, Kansas State University, 1959. Master of Business Administration, Harvard University, 1961.
Doctor of Business Administration, Harvard University, 1967.
Associate professor Columbia Business School, New York City, 1967—1974, Baruch College, New York City, 1974—1976. Professor George Washington University, Washington, 1976—1980, Pace University, New York City and Westchester County, New York, 1982—2001, distinguished professor, since 2002. President Warren Keegan Associates, Inc., Rye.
Partner Keegan & Company, LLC. Visiting professor New York University, 1980-1982. Independent commissioner P.T. Indoofood, Jakarta, Indonesia.
Visiting university professor Cranfield University School Management, United Kingdom, since 1999.
( This leading book in international marketing features ...)
(Marketing Plans That Work is a practical and insightful s...)
(Appropriate for undergraduate courses in International Ma...)
(For undergraduate Global/International Marketing courses....)
(Will be shipped from US. Used books may not include compa...)
Fellow Academy International Business. Member American Marketing Association (Vice-President).
Married Maryann Bergin, June 17, 1961 (divorced July 1975). Children: Donald, Mark, Tracy.