Background
Massy, William Francis was born on March 26, 1934 in Milwaukee. Son of Willard Francis and Ardys Dorothy (Digman) Massy.
(How does higher education honor (or dishonor) the trust t...)
How does higher education honor (or dishonor) the trust that society places in it? While colleges and universities may perform an adequate job of educating students, this book argues that institutions might still improve their competency while reining costs.In Honoring the Trust, the author examines how the environment of higher education and institutional policies has led to shortfalls in education competency. Rather than simply list the flaws in higher education, this book presents a practical program for improving the quality of higher education without increasing spending or sacrificing other priorities. Based on research performed at the National Center for Postsecondary Improvement, it provides a description of the problems that are currently facing institutions of higher education, and envisions solutions to these problems. The book identifies major challenges facing institutions and faculty as they work to assure education quality, including:* The public's eroding trust in higher education* Education quality processes* Paradigm-changing technology* Cost consciousness* Core competency in education* Building awareness and commitments to improvement Written in engaging prose for readers ranging from seasoned academic leaders to concerned citizens outside of the academy, this book creates a venue for ongoing discussion and offers practical guidance to readers desirous of driving change in higher education.
http://www.amazon.com/gp/product/1882982568/?tag=2022091-20
(This is the first book on stochastic models of consumer b...)
This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.
http://www.amazon.com/gp/product/0262130394/?tag=2022091-20
(The proposal for improving academic quality without spend...)
The proposal for improving academic quality without spending more or abandoning other priorities, presented in 2003 in William Massy’s Honoring the Trust, is extended and applied in this how-to book. Informed by successful applications of academic audit at the department level by the University of Missouri System and the Tennessee Board of Regents, this book offers tested descriptions of academic quality work and the audit process. It extends both to include research and teaching at community colleges and four-year campuses. The authors see audit as a way to jump-start and then reinforce a self-sustaining cycle of academic quality improvement. This approach, which is low cost and highly collegial, uses structured conversation within the department and between department members and auditors to examine the possibilities for improvement and achieve commitments for change. Academic Quality Work is aimed at change agents—provosts, deans, department chairs, academic senate members, and faculty—and sponsors of quality improvement, such as trustees, foundation leaders, and legislatures. This book provides 1) the conceptual tools needed to apply audit in any academic setting, 2) materials for orientation and training, 3) examples of self-study and audit reports, and 4) testimonials from faculty.
http://www.amazon.com/gp/product/1933371234/?tag=2022091-20
( At one time, universities educated new generations and ...)
At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.
http://www.amazon.com/gp/product/0813536243/?tag=2022091-20
Massy, William Francis was born on March 26, 1934 in Milwaukee. Son of Willard Francis and Ardys Dorothy (Digman) Massy.
Bachelor of Science, Yale University, 1956; Master of Science, Massachusetts Institute of Technology, 1958; Doctor of Philosophy in Industrial Economics, Massachusetts Institute of Technology, 1960.
Assistant professor industrial management, Massachusetts Institute of Technology, Cambridge, 1960-1962;
from assistant professor to professor education and business administration, Stanford University, California, 1962-1996;
associate dean Graduate School Business, Stanford University, California, 1971;
vice provost for research, Stanford University, California, 1971-1977;
vice president for business and finance, Stanford University, California, 1977-1988;
vice president finance, Stanford University, California, 1988-1991;
professor emeritus, Stanford University, since 1996;
professor education, director, Stanford Institute Higher Education Research, California, 1988-1996;
senior vice president, P.R. Taylor Associations, since 1995;
senior researcher, National Center for Postsecondary Imrprovement, since 1996;
president, The Jackson Hole Higher Education Group, Inc., since 1996. Board directors Diebold, Inc., Bijur Lubricating Corporation, 1979-1995. Member university.grants committee Hong Kong, since 1990.
Member county Yale University, 1980-1995. Management consultant. Member Stanford Management Company, 1991-1993.
(How does higher education honor (or dishonor) the trust t...)
(This is the first book on stochastic models of consumer b...)
(The proposal for improving academic quality without spend...)
( At one time, universities educated new generations and ...)
(Book by David S. P. Hopkins, William F. Massy)
Board of directors Palo Alto-Stanford chapter United Way, 1978-1980, Stanford University Hospital, 1980-1991, MAC, Inc., 1969-1984, EDUCOM, 1983-1986. Member American Marketing Association (board directors 1971-1973, vice president education 1976-1977), Institute Management Sciences.
Married Sally Vaughn Miller, July 21, 1984. Children by previous marriage: Willard Francis, Elizabeth.