Background
Tyler, William Howard was born on May 21, 1932 in Elizabethton, Tennessee, United States. Son of William Howard and Ethel Margaret (Schueler) Tyler.
educator advertising executive
Tyler, William Howard was born on May 21, 1932 in Elizabethton, Tennessee, United States. Son of William Howard and Ethel Margaret (Schueler) Tyler.
Student, Iowa State University, 1950-1952; student, University Iowa, 1952; Bachelor of Arts in Literature, BJ in Advertising, U. Missouri, 1958; Master of Arts in Journalism, U. Missouri, 1966.
Advertising manager, Rolla (Missouri) Daily News, 1958-1959; instructor school journalism, U. Missouri, Columbia, 1959-1961; copy writer, then vice president copy director, D'Arcy Advertising Agency, St. Louis, 1961-1967; writer, producer, creative supervisor, Gardner Advertising Company, St. Louis, 1967-1969; senior vice president, creative director, D'Arcy, McManus, Masius, St. Louis, 1969-1977; executive vice president, creative director, Larson Bateman Advertising Agency, Santa Barbara, California, 1977-1980; vice president advertising, Pizza Hut, Inc., Wichita, Kansas, 1980-1982; vice president, creative director, Frye-Sills/Y&R, Denver, 1980; executive vice president, creative director, Gardner Advertising Company, St. Louis, 1982-1988; executive vice president, partner, creative director, Parker Group, St. Louis, 1988-1991; president, Tylertoo Prodns., St. Louis, since 1991. Associate professor St. Saint Louis University, since 1993.
Trustee Blackburn College, Carlinville, Illinois, 1983-1984. Board advisors U. Missouri Journalism School, 1986-1991. First lieutenant United States Marine Corps, 1952-1955, Korea.
Member American Marketing Association, Sales and Marketing Executives, U. Missouri Alumni Association (board directors 1969-1970), Advertising Club Greater St. Louis, Golden Key (honorary), Mensa, Kappa Tau Alpha (honorary).
Married Margery Moss, August 31, 1957. Children: William James, Daniel Moss.