Background
O'Barr, William McAlston was born on December 1, 1942 in Sylvania, Georgia, United States. Son of William Jackson and Mary Walter (Clark) O'B.
( If, through the years, American advertising has offered...)
If, through the years, American advertising has offered a clean and simple approach to getting out the word on new products or services, it has also made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book, accessible to all readers, provides the necessary tools to interpret and understand in historical perspective how the American advertising industry portrays anyone other than the white American mainstreamAfrican Americans, women, Native Americans, tourists of many nationalities, all of whom have come to be known as the other''in its print media.With more than one hundred carefully selected illustrations, Professor O'Barr takes us on an enlightening excursion from two early American travel manuals (which so subtly and perhaps even unconsciously delineated a hegemonic ideology to the amateur American tourist-photographer), to advertisements in the 1929 National Geographic magazine, to Dennis O'Rourke's disturbing 1987 film Cannibal Tours, to images of blackness across the twentieth century, and on to the representation of the Japanese (and, conversely, their representation of white Americans) in contemporary times.Though the author writes in a witty and readable style for the student and general reader, the argument he develops is one of profound seriousness: that the representation of foreigners and other categories of outsiders who appear in advertisements provides paradigms for relations between members of advertising's intended audience and those defined as outside of it. These paradigms constitute an ideological guide for relationsof hierarchy, dominance, and subordinationbetween self and others, between us” and them.”
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O'Barr, William McAlston was born on December 1, 1942 in Sylvania, Georgia, United States. Son of William Jackson and Mary Walter (Clark) O'B.
Bachelor, Emory University, 1964; Master of Arts, Northwestern University, 1966; Doctor of Philosophy, Northwestern University, 1969.
Research sociologist, United States Public Health Service, 1964;
research associate, U. Dar-es-Salaam, Tanzania, 1967-1968;
assistant professor anthropology, Duke U., Durham, North Carolina, 1969-1974;
associate professor, Duke U., 1974-1978;
professor, Duke U., since 1978;
professor sociology, Duke U., since 1988;
department chairman anthropology, Duke U., 1982-1985, 92-93. Visiting associate professor Dalhousie U., 1976, Northwestern University, 1978. Visiting fellow Wolfson College, University of Oxford, 1983.
Adjunct Professor law & anthropology U. North Carolina, Chapel Hill, since 1989. Consultant in field.
( If, through the years, American advertising has offered...)
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Member American Anthropological Association, Linguistic Society American, Law and Society Association, American Ethnological Society, International African Institute, Royal Anthropological Society Great British and Ireland, African Studies Association, United States Canada Studies Association.
Married Jean Ellen Fox, September 4, 1965. Children: Claire Anne, Emily Catherine.