Background
Guo Zeli is a native of Xiamen, Fujian Province. He was born in 1955.
则理 郭
Guo Zeli is a native of Xiamen, Fujian Province. He was born in 1955.
Guo Zeli was educated locally.
During the Cultural Revolution he worked in the countryside for three years beginning in 1973, and in 1976 he joined the People’s Liberation Army. After discharge, he worked for the Xiamen Special Trade Company for several years during the 1980s, and then joined Xiahua Electronics in 1995.
In the fiercely competitive atmosphere of recent years, Guo has managed to adjust to drastic market changes and maneuver the business for future growth. During the price war, Guo was among a very few who realized that the price-cutting strategy would eventually destroy the business. Xiahua, under his leadership, did not become heavily involved in price-cutting measures. Guo was famous for pushing the company to apply modern business management approaches and driving business development via innovation.
Realizing that too great a focus on the TV product line would put the company in jeopardy, Guo decided to expand into other communication products and computers in order to pursue more balanced growth for the company. Consequently, Xiahua invested heavily in its own R&D institute in China and 16 other facilities around the world. Accordingly Xiahua’s innovation has held many top honors in China, including the first plasma TV, first HDTV, and the first GSM cell phone, for which it holds its own intellectual property rights, and so on. The company has successfully exported TVs into North American, European and African markets under its own PRIMA and ODM brand names, in addition to computer products and video systems for automobiles.