Background
Alan Brett Albarran was born on July 21, 1954, in Huntington, West Virginia, United States. He is the son of Horacio Garcia and Jean (McAlister) Albarran.
1 John Marshall Dr, Huntington, WV 25755, United States
Albarran holds a Bachelor of Arts (1976) and Master of Arts (1978) from Marshall University.
281 W Lane Ave, Columbus, OH 43210, United States
Albarran holds a Doctor of Philosophy (1990) from Ohio State University.
(The Media Economy analyzes the media industries and its a...)
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
https://www.amazon.com/Media-Economy-Management-Economics/dp/1138886084/ref=sr_1_2?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-2
1996
(Describes the growth and development of the World Wide We...)
Describes the growth and development of the World Wide Web as a communications medium since its inception. Examines the Web's powerful influences or its effects on society.
https://www.amazon.com/Understanding-Web-Political-Economic-Dimensions/dp/081382527X/ref=sr_1_16?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-16
2000
(Perhaps no form of mass media has undergone as much chang...)
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership, and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.
https://www.amazon.com/Radio-Broadcasting-Industry-Allyn-Communication/dp/0205307914/ref=sr_1_30?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-30
2000
(The economic principles of print, film, and recording med...)
The economic principles of print, film, and recording media Media Economics: Understanding Markets, Industries, and Concepts provide a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure in the history of the industry. This book takes you inside to show you the economics at the heart of the media.
https://www.amazon.com/Media-Economics-2e-Alan-Albarran/dp/081382124X/ref=sr_1_6?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-6
2002
(This edited collection examines time and its relationship...)
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.
https://www.amazon.com/Time-Media-Markets-Routledge-Communication-ebook/dp/B001Q95YSM/ref=sr_1_15?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-15
2003
(This volume examines how social media is evolving as an i...)
This volume examines how social media is evolving as an industry - it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are Business models found among the social media industries and social media as a form of marketing. Social media is a form of entertainment content, both in terms of digital content and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of the audience uses social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
https://www.amazon.com/Social-Media-Industries-Management-Economics/dp/0415523192/ref=sr_1_4?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-4
2013
(Elgar Research Agendas outline the future of research in ...)
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history, and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability, and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs.
https://www.amazon.com/Research-Agenda-Media-Economics-Agendas/dp/1788119053/ref=sr_1_21?dchild=1&keywords=Alan+B+Albarran&qid=1602598852&sr=8-21
2019
director editor educator author
Alan Brett Albarran was born on July 21, 1954, in Huntington, West Virginia, United States. He is the son of Horacio Garcia and Jean (McAlister) Albarran.
Albarran holds a Bachelor of Arts (1976) and Master of Arts (1978) from Marshall University and a Doctor of Philosophy (1990) from Ohio State University.
Alan B. Albarran started his career as an instructor at Sam Houston State University, Huntsville, Texas from 1979 to 1987. Then he served as a lecturer at Ohio State University, Columbus till 1990. In 1990 he became an associate dean at Southern Methodist University, Dallas, Texas.
Albarran served as director of the Center for Spanish Language Media at the University of North Texas from 2006 to 2012.
Alan B. Albarran is a professor and chair of the Department of Media Arts at the University of North Texas.
The author of 15 books, including the "Handbook of Spanish Language Media" (2009), Albarran has held workshops and lectures in 19 different countries, including Mexico, Colombia, Ecuador, and Chile.
(The economic principles of print, film, and recording med...)
2002(This edited collection examines time and its relationship...)
2003(This volume examines how social media is evolving as an i...)
2013(The Media Economy analyzes the media industries and its a...)
1996(Perhaps no form of mass media has undergone as much chang...)
2000(Describes the growth and development of the World Wide We...)
2000(Elgar Research Agendas outline the future of research in ...)
2019Albarran is a Methodist.
Alan is a member of the Republican party.
Albarran is a member of the Broadcast Education Association and Texas Association of Broadcast Educators.
Alan married Beverly Anne Miller on May 10, 1975. They have two children: Pamela Beth, Amanda Jean.