Background
Barry Feig was born on November 27, 1948, in Bronx, New York, United States. He is the son of Milton Feig, a mail carrier, and Phyllis Feig, a postal worker.
Memphis, Tennessee, United States
University of Memphis
Barry Feig's Center for Product Success (logotype)
(In this practical and exciting book, Barry Feig shares th...)
In this practical and exciting book, Barry Feig shares the secrets that have helped his clients earn millions of dollars with successful new products and by revitalizing existing products. He gives you the complete how-tos and whys of successful product development, all illustrated with real-life war stories from his own extensive experience as a product doctor. His hands-on workshop approach presents a complete, step-by-step method for developing and marketing winning products. You'll find a wealth of actionable ideas and insights into all stages of product development and positioning - generating workable product ideas, assessing the likelihood of market success, testing the waters before committing big bucks to prototypes, giving the product a memorable name and image and introducing it into a receptive marketplace. Examples, checklists, charts, and practical applications guide you every step of the way. Each concept is illustrated with numerous examples of well-known new-product successes and failures. Spanning all industries, the author shares insider secrets that have helped both large and small companies create winning new products. In addition to covering all the practical basics of new-product development, the author goes beyond the scope of other books to show you how to create new marketing opportunities in the surest, quickest possible way; perfect the fine art of positioning the product; make logical marketing decisions out of illogical marketing research; turn ideas into gold in every phase of new-product development; reduce the risk inherent in product development and avoid the piffalls that lead to new-product failure; and make every product an on-the-shelf salesperson with a key physical or emotional feature The author also presents a truly breakthrough concept in the art of new-product development - share of heart. By establishing the emotional link that wins the hearts and minds of consumers, you make your product something of great personal value. This book shows you exactly how to achieve a share of heart, and incorporate it into every stage of new-product development. Whether you're a manager trying to enter a new business, an entrepreneur trying to enter a market, or a new-product manager for a large company, this indispensable guide will make new-product development an exciting, rewarding, and profitable experience!
https://www.amazon.com/gp/product/0070203512/?tag=2022091-20
1993
(An intriguing new look at the entire marketing process, i...)
An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.
https://www.amazon.com/gp/product/0814403557/?tag=2022091-20
1997
(Consumers buy products for two reasons: the rational reas...)
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons head.
https://www.amazon.com/gp/product/B00YQLZM8O/?tag=2022091-20
(Streetwise is devoted exclusively to business topics. Fro...)
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
https://www.amazon.com/gp/product/1580625010/?tag=2022091-20
Barry Feig was born on November 27, 1948, in Bronx, New York, United States. He is the son of Milton Feig, a mail carrier, and Phyllis Feig, a postal worker.
Feig attended the University of Memphis in 1970.
Barry Feig has been troubleshooting for product and service companies developing new marketing strategies and positionings, products and marketing opportunities for companies, including American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico for more than 20 years.
He founded Barry Feig's Center for Product Success (formerly New Products Workshop) in 1986. Prior to founding the Center, he owned two advertising agencies, Ad Ventures and Feig Communications.
Feig's clients included IBM, Schenley Distillers, and Curtis Instruments, he has taught M.B.A. level courses in Strategic Marketing at the University of New Mexico.
In addition, he is a contributor to a great number of columns and articles to trade magazines. Currently, he writes a monthly column on marketing strategy for Food & Beverage Marketing and other trade magazines.
(An intriguing new look at the entire marketing process, i...)
1997(In this practical and exciting book, Barry Feig shares th...)
1993(Consumers buy products for two reasons: the rational reas...)
(Streetwise is devoted exclusively to business topics. Fro...)
Quotations:
"My primary motivation for writing is a desire to help the business-person. I hope that someone just starting out will pick up my book and learn some of the basics of marketing. I only wish there had been a book like this when I was just a business novice."
"My books are based mostly on personal experience. I have spent many years working in my field, and I’ve learned a lot about what makes people tick. I know their wants, their desires, what they are looking for in a product—and in life. My work wasn’t really influenced by other books; rather, it was influenced by people—their minds and hearts."
"My writing process consists mostly of writing, crossing out, then writing some more. I repeatedly re-read what I’ve written until I’ve filtered out the garbage and left the good stuff on the page. In this way I focus my ideas in a concise, easy-to-understand way, so the reader can perhaps gain some insight into the theories of marketing success."
Feig married a woman named Nancy on August 25, 1970. They have 2 children - Meredith and Jeremy.
