Background
Stern, Bruce L. was born on November 28, 1945 in Portland, Oregon, United States. Son of Reuben L. and Goldie K. Stern.
Stern, Bruce L. was born on November 28, 1945 in Portland, Oregon, United States. Son of Reuben L. and Goldie K. Stern.
Bachelor of Science, Portland State University, 1967. Master of Business Administration, Portland State University, 1969. Doctor of Philosophy, Arizona State University, 1974.
Instructor Pacific University, Forest Grove, Oregon. Assistant professor marketing Illinois State University, Normal, 1973—1975. Professor business administration Portland (Oregon) State University, 1975—2003.
Editor Marketing Education Review, Columbia, South Carolina, Journal of Marketing Education, Thousand Oaks, California. Marketing and research consultant, Beaverton, Oregon, since 1975.
Member of American Academy of Advertising (chair finance committee 1993-1994), Society of Marketing Advances (conference track chair 1998-1999), American Marketing Association (president Oregon chapter 1981-1982), Phi Kappa Phi (president, Portland State University chapter 1999—2000).
Married Sheila A. Resnikoff, June 15, 1969. Children: Brian G., Robert S.