Background
Herzbrun, David Joseph was born on January 9, 1927 in New York City. Son of Arthur O. Herzbrun and Lillian (Howards) Herzbrun Katz.
(Copywriting by Design is intended as a self- guided tour ...)
Copywriting by Design is intended as a self- guided tour for anyone who wants to explore the craft of cop ywriting. Using a make-believe product, Grand Tour Soups, th e author explains the process involved in copywriting. '
http://www.amazon.com/gp/product/0844236713/?tag=2022091-20
consultant advertising executive
Herzbrun, David Joseph was born on January 9, 1927 in New York City. Son of Arthur O. Herzbrun and Lillian (Howards) Herzbrun Katz.
Bachelor of Arts, Marlboro College, 1949.
Creative director, Doyle Dane Bernbach, Dusseldorf, Germany, 1961-1964; Creative director, Ogilvy & Mather, New York City, 1965-1967; president, Herzbrun, McManus, Westport, Connecticut, 1970-1973; co-creative director, HBM, Boston, 1975-1980; executive creative director Europe,, Johann Wolfgang Thompson, Frankfurt, Federal Republic Germany, 1981-1982; senior vice president international, Doyle Dane Bernbach, New York City, 1983-1985; executive vice president, creative director, Saatchi & Saatchi Compton, New York City, 1985-1987; also board directors, Saatchi & Saatchi Compton, New York City, 1987; consultant, partner, Cannon Communications, St. Helena Island, South Carolina., 1987-1993.
(Copywriting by Design is intended as a self- guided tour ...)
(Tales of Advertising's Glory Years)
(1st edition)
Creative director Humphrey for President campaign, Washington, 1968, Dukakis for Governor campaign, Boston, 1974. Consultant Rockefeller campaign, New York City, 1970, Republican National Committee, Washington, 1980. Member One Club (Silver award 1978), Dataw Island Club (Beaufort, South Carolina.), Dataw Island Yacht Club.
Married Ellen Louise Cohn, November 12, 1950. Children: Andra Paula Herzbrun Barrand Horton, Douglas Alan, Jane Emily Herzbrun Nevins Glidden.