Background
Schwerin, Horace S. was born on January 18, 1914 in New York City. Son of Paul and Rose (Lewis) Schwerin.
Schwerin, Horace S. was born on January 18, 1914 in New York City. Son of Paul and Rose (Lewis) Schwerin.
Bachelor of Science, Lafayette College, 1935; Master of Arts, Kings College, England U., 1936; Master of Sciences, University Paris, France, 1937.
General manager, research director, consultant, New York advertising agys., 1936-1941; president, Research Analysts, Inc., 1946; Chairman of the Board, Schwerin Research Corporation, New York City, Toronto, London, Hamburg, to 1968; chairman, president, Horace Schwerin & Associates, Englewood Cliffs, New Jersey, 1968-1972; director marketing development, Campbell Soup Company, Camden, New Jersey, since 1972; vice president market planning Canned Food division, Campbell Soup Company, Camden, New Jersey, 1977-1982; marketing strategy consultant, Campbell Soup Company, Camden, New Jersey, since 1982; Chief Executive Officer, chairman, Schwerin Murphy, Inc., since 1991.
Served as captain United States Army, 1946. Member American Marketing Association, Market Research Council, Canada Club (New York City), Princeton Club (New York City).
Married Lorraine Roth, June 14, 1941 (divorced December 1969). Children— Barbara, Bruce. Married Enid May Highton, April 28, 1973.