The owner was Lilias, Countess Bathurst (1871–1965), a.k.a. Lady Bathurst, wife of Seymour Henry Bathurst, 7th Earl Bathurst (1864–1943). The Bathursts sold the paper in 1924.
Early in his career, Gwynne was part of the group of journalists and writers including also Rudyard Kipling, Perceval Landon, Julian Ralph and F.W. Buxton who helped start a newspaper, The Friend, for Lord Roberts for the British troops in Bloemfontein, the newly captured capital of the Orange Free State during the Boer War.