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Ivan Lauten Preston Edit Profile

Advertising educator

Ivan Lauten Preston, American advertising educator. Recipient Outstanding Alumnus award College Communication Arts, Michigan State University, 1984. Fellow American Academy Advertising (Outstanding Research award 1992, president 1996); member Association for Consumer Research, Association Education Journalism & Mass Communications.

Background

Preston, Ivan Lauten was born on December 18, 1931 in Bryn Mawr, Pennsylvania, United States. Son of Albert W. and Kathryn (Lauten) Preston.

Education

Bachelor, College of Wooster, 1953. Master of Arts, Michigan State University, 1961. Doctor of Philosophy, Michigan State University, 1964.

Career

Assistant account executive Ketchum, MacLeod & Grove, Pittsburgh, 1955-1957. Editor news service Carnegie Institute of Technology, 1957-1958. Public relations account executive Erwin, Wasey, Ruthrauff & Ryan, 1958-1959.

Graduate assistant Michigan State University, East Lansing, 1959-1963. Assistant professor Pennsylvania State University, State College, 1963-1968. Associate professor advertising University Wisconsin, Madison, 1968-1974, professor, since 1974.

Consultant Federal Trade Commission, Washington, since 1973.

Works

Membership

Fellow American Academy Advertising (Outstanding Research award 1992, president 1996). Member Association for Consumer Research, Association Education Journalism & Mass Communications.

Connections

Married Roberta J. Williamson, September 2, 1961. Children: Micaela, Julie, Terry.

father:
Albert W. Preston

mother:
Kathryn (Lauten) Preston

spouse:
Roberta J. Williamson

child:
Micaela Preston

child:
Julie Preston

child:
Terry Preston