Background
Preston, Ivan Lauten was born on December 18, 1931 in Bryn Mawr, Pennsylvania, United States. Son of Albert W. and Kathryn (Lauten) Preston.
(How does advertising really work? This thoroughly revised...)
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
http://www.amazon.com/gp/product/0299152545/?tag=2022091-20
( Written for the ordinary consumer as well as for advert...)
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.
http://www.amazon.com/gp/product/0299141942/?tag=2022091-20
Preston, Ivan Lauten was born on December 18, 1931 in Bryn Mawr, Pennsylvania, United States. Son of Albert W. and Kathryn (Lauten) Preston.
Bachelor, College of Wooster, 1953; Master of Arts, Michigan State University, 1961; Doctor of Philosophy, Michigan State University, 1964.
Assistant account executive, Ketchum, MacLeod & Grove, Pittsburgh, 1955-1957; editor news service, Carnegie Institute Technology, Pittsburgh, 1957-1958; public relations account executive, Erwin, Wasey, Ruthrauff & Ryan, Pittsburgh, 1958-1959; graduate assistant, Michigan State University, East Lansing, 1959-1963; assistant professor, Pennsylvania State University, State College, 1963-1968; associate professor advertising, University of Wisconsin, Madison, 1968-1974; professor, University of Wisconsin, Madison, since 1974. Consultant Federal Trade Commission, Washington, since 1973.
(How does advertising really work? This thoroughly revised...)
( Written for the ordinary consumer as well as for advert...)
Fellow American Academy Advertising (Outstanding Research award 1992, president 1996). Member Association for Consumer Research, Association Education Journalism & Mass Communications.
Married Roberta J. Williamson, September 2, 1961. Children: Micaela, Julie, Terry.