Background
Greenfield, James M. was born on February 12, 1936 in Hornell, New York, United States. Son of James M. and Vera E. (Alger) Greenfield.
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book
Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)
("Proper application of the fund development process can d...)
"Proper application of the fund development process can define an organization's potential for public support and the direct means to achieve it, and can realize, even predict with reliability, the income an organization can and should expect at any moment in time."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is a key to an organization's success in fulfilling its mission. However, while it's important to develop the skills needed to raise money, it's equally important to know how to allocate it properly in order to meet your goals. Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability. Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management. Beginning with an examination of philanthropic history and perspective, it goes on to describe the individual elements of the development process, as well as the organizational requirements needed for the process to work. With detail and clarity, Greenfield covers such essential bases as the evaluation of program effectiveness, policies and procedures for public solicitation, the fund raising environmental audit, matching gift programs, donor recognition, special projects campaigns, and much more. Threaded throughout the book is the theme of "friend raising and relationship building," both vital components of increasing capability and capacity to address the needs of today, with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council. Packed with numerous examples, case studies, and checklists, this exhaustive resource is essential reading for anyone looking to achieve--and maintain--fund-raising success. "There is the current need for a better understanding of how the fund development process can best be utilized and improved so that community benefits can be realized with adequate funding. This book is intended to be a contribution to that end." --from the Preface Now revised and expanded, this practical resource takes you through the entire fund development process, giving you the master plan necessary for realizing the full fund-raising potential of your nonprofit organization. Covering everything from accountability and stewardship to public solicitation and donor relations, the Second Edition has been updated to include the latest economic figures, demographics, and reports from the American Association of Fund-Raising Council, as well as an added, in-depth discussion of ethics, worksheets for performance analysis, and new best practices that have developed over the past few years. Jacket Design: Andrew Liefer
http://www.amazon.com/gp/product/0471320145/?tag=2022091-20
Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) by Greenfield, James M. 2nd edition (1999) Hardcover
http://www.amazon.com/gp/product/B010IKCSTW/?tag=2022091-20
Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) Hardcover April 27, 1999
http://www.amazon.com/gp/product/B010EWDZS2/?tag=2022091-20
Fund Raising: Evaluating and Managing the Fund Development Process:2nd (Second) edition
http://www.amazon.com/gp/product/B0087BRTJ4/?tag=2022091-20
[(Fund-raising: Evaluating and Managing the Fund Development Process )] [Author: James M. Greenfield] [May-1999]
http://www.amazon.com/gp/product/B010BFNNG6/?tag=2022091-20
Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)
(Offers practical, detailed advice on the basic techniques...)
Offers practical, detailed advice on the basic techniques necessary to carry out successful annual giving campaigns. Covers direct mail solicitation, memberships, special events, corporate fund-raising, telemarketing and more. Features authentic examples to illustrate key points along with scores of checklists, charts, sample letters and documents and step-by-step instructions.
http://www.amazon.com/gp/product/0471595349/?tag=2022091-20
Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series) by Greenfield, James M. (1994) Paperback
http://www.amazon.com/gp/product/B010IL4ZOW/?tag=2022091-20
Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)
(With increasingly tighter budgets, decreased government s...)
With increasingly tighter budgets, decreased government support and increased competition between non-profits and ever-growing needs for more services, development departments are under intense pressure to perform better each year. This workbook helps fund-raising professionals ensure that their department and campaigns are as efficient and cost-effective as possible. This comprehensive step-by-step guide to evaluating the fund development process explains the basic techniques and practical tools for carrying out a fund-raising performance evaluation and explains how to improve the effectiveness and efficiency of the development department.
http://www.amazon.com/gp/product/0471109169/?tag=2022091-20
Other Work
- Author: Fund-Raising: Evaluating and Managing the Fund Development Process, 1991, second edition, 1999, Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers, 1994, second edition, 2002, Fund-Raising Cost Effectiveness: A Self-Assessment Workbook, 1996. Editor: The Nonprofit Handbook: Fund Raising, 3d edition, 2001.
James M. Greenfield
Edit Profile
James M. Greenfield was American fundraiser. Member board visitors Center on Philanthropy, Indiana University, 1999-2008. With United States Naval Reserve, 1959-1962. Member Assn for Healthcare Philanthropy (board directors, Harold J. Seymour award 1993), Association Fundraising Professionals (board directors 1979-1988, board directors Foundation 1982-2001, Outstanding Fund Raising Executive 2000).
Education
Bachelor, University California, Riverside, 1958.
Career
Executive director University California Alumni Association, Riverside, 1962-1967. Director corporation relations California Institute of Technology, Pasadena, 1967-1971. Director development Claremont (California) University Center, 1971-1973.
Director special projects Childrens Hospital Medical Center, Boston, 1973-1976. Director development University Hospital, 1976-1981, New England Baptist Hospital, Boston, 1981-1985. Director fund development Cleveland Clinic Foundation, 1985-1987.
Senior vice president resource development Hoag Memorial Hospital Presbyterian, Newport Beach, California, 1987-2001.
Works
book
-
Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)
("Proper application of the fund development process can d...)
-
Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)
(With increasingly tighter budgets, decreased government s...)
-
Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)
(Offers practical, detailed advice on the basic techniques...)
- Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) by Greenfield, James M. 2nd edition (1999) Hardcover
- Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series) Hardcover April 27, 1999
- Fund Raising: Evaluating and Managing the Fund Development Process:2nd (Second) edition
- [(Fund-raising: Evaluating and Managing the Fund Development Process )] [Author: James M. Greenfield] [May-1999]
- Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series) by Greenfield, James M. (1994) Paperback
- Fund-Raising Cost Effectiveness: A Self-Assessment Workbook (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) Paperback April 2, 1996
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Fund Raising: Evaluating and Managing the Fund Development Process (AFP / Wiley Fund Development Series)
Other Work
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Author: Fund-Raising: Evaluating and Managing the Fund Development Process, 1991, second edition, 1999, Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers, 1994, second edition, 2002, Fund-Raising Cost Effectiveness: A Self-Assessment Workbook, 1996. Editor: The Nonprofit Handbook: Fund Raising, 3d edition, 2001.
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Membership
Member board visitors Center on Philanthropy, Indiana University, 1999-2008. With United States Naval Reserve, 1959-1962. Member Assn for Healthcare Philanthropy (board directors, Harold J. Seymour award 1993), Association Fundraising Professionals (board directors 1979-1988, board directors Foundation 1982-2001, Outstanding Fund Raising Executive 2000).
Interests
Connections
Married Diane Roberts, August, 1962 (div. 1973); children: Eryn J., Janine L. Married Karen G. Gabrielson, November 24, 1984.
Education
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1958
Career
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1962 - 1967
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1967 - 1971
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1971 - 1973
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1973 - 1976
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1976 - 1981
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1981 - 1985
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1985 - 1987
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1987 - 2001