Log In

Joan Greenfield Edit Profile

direct marketing creative consultant

Joan Greenfield, American direct marketing creative consultant. Vice president Women's Direct Response Group, Chicago, 1984-1985. Member Direct Marketing Association, Direct Response Creative Guild (vice president).

Background

Greenfield, Joan was born on September 1, 1932 in Pittsburgh. Daughter of Sidney Arthur and Claudia (Isay) Greenfield.

Education

Bachelor of Arts in English, University Wisconsin, 1953.

Career

Copywriter Montgomery Ward, New York City, 1961-1966. Editor-in-chief Signet Club Plan, Cambridge, Massachusetts, 1966-1971. Creative director Agawam Associates, Rowley, 1976-1980.

Vice president, associate creative director Kobs & Brady Advertising, Chicago, 1980-1986. Executive vice president, creative director Angela & Greenfield Advertising, 1986-1987. Senior vice president, creative director Grey Direct International, 1987-1989.

Direct marketing creative consultant New York City, since 1989.

Works

  • Other Work

    • Contributor articles to professional journals.

Membership

Vice president Women's Direct Response Group, Chicago, 1984-1985. Member Direct Marketing Association, Direct Response Creative Guild (vice president).

Interests

  • Other Interests

    Travel, bridge, reading, entertaining, opera.

Connections

father:
Sidney Arthur Greenfield

mother:
Claudia (Isay) Greenfield