Bachelor of Business Administration, Gothenburg (Sweden) School Economics, 1971. Doctor of Business Administration, Gothenburg University, 1980. Docent of business administration, Gothenburg University, 1985.
Assistant professor Gothenburg University, 1972-1980. Evaluation economist Ministry of Agricultural, Ethiopia, 1981-1982. Professor Norwegian School Management, Norway, 1982-1986, Karlstad (Sweden) University, since 1985.
Visiting professor George Washington University, Washington, 1984, Thammasat University, Bangkok, Thailand, 1993, 94, Middlesex University, London, 1995, Gadjah Mada University, Yogyakarta, Indonesia, 2000.
Member Norwegian Society for Marketing Research (board directors 1983-1985), Swedish Society Business Administration (board directors Warmland chapter since 1988), Center for Service Research (board directors since 1990).
Married Birgitta Haglund, December 18, 1982. Children: Erik, Olof.