Career
He is best known for producing music videos for high-profile recording artists such as One Direction, Nicki Minaj, Kanye West, Iggy Azalea, Snoop Dogg and Rita Ora and commercials and branded content for Microsoft, Nike Incorporated., Beats By Dre, Sony Vaio, Ferrari and Reebok. He is also well known for his performances as Ali Taylor in popular soap opera Hollyoaks. Luti is a frequent collaborator with high-profile international directors such as Colin Tilley, Director X, Anthony Mandler, Kanye West, Ray Kay, Marc Klasfeld and others
In 2006 Luti founded the production company Luti Media.
The company has produced hundreds of music videos, commercials and films. Their work has been honoured with nominations and awards from the Music Television VMAs, British Academy of Film and Television Arts, The MOBO Awards, Virgin Media Shorts, the UKMVAs and others
Fagbenle"s debut film was the 2006 Channel 4 Documentary "Nike Midnight Madness" narrated by Trevor Nelson. In 2009 the British Academy Film Awards (BAFTAs) nominated the short film Mixtape written and directed by Luke Snellin and starring Bill Milner, which Luti produced.
In 2010 Luti Media produced their first no.1 video for Yolanda Be Cool We Speak Number Americano
In 2011 Luti produced the Music Television VMA nominated video The Wanted "Glad You Came".
In 2013 Luti"s video for One Direction "Best Song Ever" broke the record on VEVO for views in 24 hours. Vevo the world’s leading all-premium music video and entertainment platform, announced that the music video One Direction "Best Song Ever" music video delivered 12.3million views across VEVO in the 24 hours following its premiere. Screen Nation honoured Luti with the Digital Vanguard Award for trailblazing contribution to the British and international online digital media industry at the 2013 Digital- Instruction Section Media awards at Google"s headquarters.
This acknowledgement is the highest digital media award presented by Screen Nation, which is the leading organisation across Europe celebrating and rewarding excellence by African Caribbean people in the global film, television and digital media industry.
Luti is the younger brother of actor Old Testament Fagbenle. In 2014 The Luti Media produced video for Iggy Azalea "Fancy" helped the single reach number one on the Billboard Hot 100, becoming both Azalea"s and Charli XCX"s first number-one on that chart, holding the spot for seven consecutive weeks.
The video was nominated for Best Video at the 2014 Music Television Video Music Awards and the 2014 MTV_Europe_Music_.
