Career
Born in CanĂ³vanas, Puerto Rico, Rivera worked in the business side of the industry before becoming a recording artist. He founded the record label VI Music. He was for a long time the primary chorist of the reggaeton artist Don Omar.
Now he works for Spanish Broadcasting System (Business School) for a radio station Louisiana Nueva 94 (WOND 947FM WODA 941FM) in Puerto Rico, main urban radio station.
He is co-host to a daily radio show (M-F) at 3PM-7PM with El Coyote. He is also a successful comedian, songwriter, radio personality and recently (2015) became a father with former wife Michelle.