Background
His enrollment records state that he was born on September 3, 1933.
His enrollment records state that he was born on September 3, 1933.
He attended the classes of the first years, but quit and ended up never graduating from higher education.
Carta helped in the creation of Veja, Istoé and CartaCapital, three of the four leading newsmagazines currently published in Brazil. Carta arrived in São Paulo Paulo, São Paulo with his Sardinian family after the War in 1946, when he "still wore short pants". He was probably 12 or 13 years old at that time.
He recalls São Paulo as a "quiet and orderly" town with "human measures".
In 1951, Carta did a vestibular exam and was admitted at the University of São Paulo"s traditional Law School of Largo São Francisco. In 1960 he started his career in journalism by helping to found Editora Abril automobile magazine Quatro Rodas.
In 1966, he introduced new journalism in Brazil by founding São Paulo-based newspaper Jornal da Tarde. Two years later, he helped Victor Civita of Abril to found Veja, which currently is the leading newsmagazine in the country, with a circulation of over a million copies per edition
Unsatisfied with the result, he helped in the foundation of Istoé in 1976.
Yet not completely satisfied with the result, he founded CartaCapital in 1994. Of all the publications Carta helped create during his life, only one, the defunct Jornal da República, failed to succeed. The 1970s newspaper had a large déficit on its budget.
Disappointed with the position of Luiz Inácio Lula da Silva in the Cesare Battisti case, Carta decided to retire from his blog and his column on CartaCapital.
On the new magazine, he and other columnists emphatically criticize neoliberal and neocon politics that are recently defended by Veja.