Education
The main theme of Zinchenko"s research is involuntary memory, studied from the perspective of the activity approach in psychology.
The main theme of Zinchenko"s research is involuntary memory, studied from the perspective of the activity approach in psychology.
In 1963, Zinchenko founded and headed the department of psychology at Kharkiv University until his death in 1969. In a series of studies, Zinchenko demonstrated that recall of the material to be remembered strongly depends on the kind of activity directed on the material, the motivation to perform the activity, the level of interest in the material and the degree of involvement in the activity. Thus, he showed that following the task of sorting material in experimental settings, human subjects demonstrate a better involuntary recall rate than in the task of voluntary material memorization.
I. I. A. & I. P. I. K. I. I. General Рractitioner I. Zinchenko i psikhologiya pamyati.