Reno Richard Rolle

Career

In 2007, Reno Rollé co-founded BōKU International, an award winning, United States Department of Agriculture certified Organic, Kosher and Vegan super food company which now serves thousands of customers in 65 countries throughout the world. That same year, Reno Rollé co-authored and published "The Ultimate Guide To Natural Health Quick Reference" with Nevada medical oncologist and world-renowned anti-aging physician, James West. Forsythe Doctor of Medicine, H.M.D. Reno Rollé previously held the position of Chief Executive Officer for Shop America United States of America. Based in Bradford, England and operating in the United States., Shop America specialized in longand short-form direct response television (infomercial) marketing. During this time Reno Rollé co-created the book and marketing campaign for “Natural Cures ‘They’ Don’t Want You to Know About” (written by Kevin Trudeau).

This book held the #1 spot on The New York Times Best Seller list for several weeks from 2005 to 2006 and has sold an estimated 10 million plus copies.

Reno Rollé was a founding principle of the National Lampoon Acquisition Group, Limited Liability Company an investment group that orchestrated the acquisition of J2 Communications, Incorporated. (National Association of Securities Dealers Automated Quotation:JTWO) a small cap public company that owned the widely recognized comedic brand, National Lampoon, Incorporated.

Mr. Rollé founded National Lampoon Home Entertainment in 2002<reg name="nl"/> to produce and distribute National Lampoon branded DVDs and has Produced or Executive Produced several feature films under this institutional moniker.

In 1999, Synergy produced "Mastering the Flow", a blackjack card counting program that became a long running and very successful gaming infomercial. In September 2000, Synergy was honored with the distinguished R&Doctorate 100 Award for Mr.

Rollé’s invention, The Spin Fryer. This award, referred to as the “Oscars of Inventions,” by the Chicago Tribune recognizes the most technologically significant inventions in history.

Past winners include: anti-lock brakes, the fax machine, the air traffic management (automated teller machine), and polarized film.

The Spin Fryer was subsequently licensed to Salton, Incorporated. (New York Stock Exchange:Société française de production) for marketing and distribution under the George Foreman line of kitchen products. In addition, Reno Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations.

Achievements

• Between 1997 and 2001 Reno Rollé was the co-founder, Chairman and Chief Executive Officer of Synergy Worldwide, Incorporated., a product engineering, design and marketing company. From 1994 to 1997 Reno Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Incorporated. (National Association of Securities Dealers Automated Quotation: IACI) Mr. Rollé’s primary responsibility was to negotiate and manage the majority of HSND’s contracts, including marketing and distribution, production, talent and joint venture agreements. While successful in multiple consumer categories, highlighting Mr. Rollé’s tenure with HSND was his role in the development and launch of the Ab Isolator and EZ Crunch abdominal exercise products, both easily achieving sales north of $100 million. The company pioneered the concept of a patented, weighted beach blanket (Patent # 4,703,528) and achieved success in the manufacture and sale of its flagship product, the Rollé Blanket which still to this day is considered the finest product of its type in the world.

Views

In an article written by Christopher Dreher and published on Salon.com in 2005, (“What Kevin Trudeau doesn’t want you to know”), Rolle weighs in on the controversy from an industry point of view.

Membership

He is a current member of the Ojai Valley Youth Foundation Partnership council.