Background
Bayan, Richard Paul was born on January 27, 1950 in New Brunswick, New Jersey, United States. Son of Aris Paul and Chaqué (Aprahamian) Bayan.
( More than 6,000 words and phrases that make the differe...)
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition • Cross-referencing of categories to jump-start creative thinking • A crash course in basic copywriting techniques • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
http://www.amazon.com/gp/product/0071467858/?tag=2022091-20
( A companion to the bestselling Words that Sell, the nex...)
A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: • Power words for heightening impact • Positive personal qualities for selling oneself • Cliche's to avoid • Color names beyond just red, white, blue, yellow, etc. • Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.
http://www.amazon.com/gp/product/0071418539/?tag=2022091-20
("A thesaurus that works as hard as you do . . . you'll wo...)
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: • Cross-referencing of word categories to stimulate creative thinking • Advice on targeting words to your specific market • Tips on word usage • A thorough index • A concise copywriting primer • A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
http://www.amazon.com/gp/product/0809247992/?tag=2022091-20
(As you already know, headlines have proven to be the life...)
As you already know, headlines have proven to be the lifeblood behind every great idea or business venture. No matter whether you are introducing a brand new product, teaching a “How To” skill, building a website, promoting or simply sending an email, creating eyeball catching Headlines are crucial. Our collection of 175,000 words in over 32,700 unique Headline Starters is meant to help create very powerful marketing tools for both you and your client’s, online and/or offline, marketing campaigns. We know that Headlines trigger emotional psychological buttons that produce specific responses. An effective headline is a true art form that turns “wants” into instant gratification “needs.” Once triggered, niche markets can instantly provide anything faster, cheaper, and more technologically advanced. In today’s world every word you use has measurable impact. Adapting and customizing these Headline Starters into Keyword Niche Phrases makes using this collection of Headline Starters one of the easiest ways you’ll instantly advance your own effective advertising marketing skills. Whether running a small business, writing Ad Copy, teaching a lesson, marketing new or existing products or services, your use of Headline Starters can produce amazing results and rewards that can quickly turn you into a Marketing Genius.
http://www.amazon.com/gp/product/1482640775/?tag=2022091-20
(In today’s world every word has a measurable and emotiona...)
In today’s world every word has a measurable and emotional impact. Marketing Phrases and Headlines have become the single most powerful marketing tool mankind has ever created. They’re the true lifeblood behind every business ventures on or offline. No matter whether introducing or promoting a brand new product or service, teaching a “How To” skill, building a website, or simply sending an email, smart marketers carefully create psychological phrases that are absolutely crucial to successful sales copy and marketing campaigns. It’s been said, don’t waste your time and resources trying to reinvent the wheel, just find a easier way to push your marketing cart up hills faster, cheaper and more efficient way to control them on there way down. This book includes 5000+ great marketing phrases, for you to study, alter, and personalize for your next email or marketing campaigns. See what experts do and say that can help you produce some amazing results reaping huge rewards from your videos, products and services. More Than Words is a powerful collection of great marketing phrases that can effectively teach you to paint dreams, sell ideas, and market your message. It’s up to you to use these power phrases wisely.
http://www.amazon.com/gp/product/1470062046/?tag=2022091-20
(Words that Sell: More than 6000 Entries to Help You Promo...)
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Se...
http://www.amazon.com/gp/product/B00MCA1X8E/?tag=2022091-20
Bayan, Richard Paul was born on January 27, 1950 in New Brunswick, New Jersey, United States. Son of Aris Paul and Chaqué (Aprahamian) Bayan.
Bachelor in History with honors, Rutgers University, 1971. Master of Science in Journalism, University Illinois, 1974.
Assistant editor, managing editor Communications Channels, Incorporated, New York York City, 1974-1975. Staff writer Time-Life Books, 1976. Associate editor The New American Review, Cranford, New Jersey, 1977-1978.
Editor, chief copywriter Barron's Educational Series, Woodbury, New York, 1978-1985. Advertising copy chief Day-Timers, Inc., East Texas, Pennsylvania, since 1985.
( A companion to the bestselling Words that Sell, the nex...)
( More than 6,000 words and phrases that make the differe...)
(As you already know, headlines have proven to be the life...)
(More Words That Sell by Bayan, Richard [McGraw-Hill, 2003...)
(Words that Sell: More than 6000 Entries to Help You Promo...)
(In today’s world every word has a measurable and emotiona...)
("A thesaurus that works as hard as you do . . . you'll wo...)
(Self help and self promotion)
Member membership and film selection committee 19th St. Theatre, Allentown, Pennsylvania, since 1992. Member Philadelphia Direct Marketing Association (Certified of Merit 1988, 93), Rutgers Alumni Association.