Background
Robert Buzzell was born on April 18, 1933, in Lincoln, Nebraska, United States.
Champaign, IL, USA
Robert Buzzell earned his master's degree at the University of Illinois in 1954.
Columbus, OH 43210, USA
Robert Buzzell earned his Ph.D. in business from Ohio State University in 1957.
(Finally, Buzzell and Gale discuss the PIMS measure of "lo...)
Finally, Buzzell and Gale discuss the PIMS measure of "long-term value enhancement," which has been applied to more than 600 businesses in the PIMS database over seven or more years, to uncover any conflicts between maximizing current profitability and building long-term values. Whether it's looking at market leaders or followers, picking profitable markets, or developing well-positioned business clusters whose synergy creates advantages for lasting shareholder value, PIMS is made simple and understandable in this incisive, comprehensive volume that is an invaluable addition to every personal and business library.
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1987
Robert Buzzell was born on April 18, 1933, in Lincoln, Nebraska, United States.
Completing his undergraduate work at George Washington University in 1953, Robert Buzzell earned his master's degree at the University of Illinois in 1954, and his Ph.D. in business from Ohio State University in 1957.
Robert Buzzell's first teaching job was at Ohio State, and in 1961 he joined the Harvard University School of Business faculty. He remained at Harvard until 1993, serving as executive director of the Marketing Science Institute from 1968 to 1972 and as chair of the marketing faculty from 1972 until 1977, eventually becoming Sebastian S. Kresge Professor of Business Administration. After leaving Harvard, he was a professor of marketing at George Mason University until 1998, and he also lectured at Georgetown University from 1998 until 2000.
(Finally, Buzzell and Gale discuss the PIMS measure of "lo...)
1987Buzzell emphasized the importance of measurable business results and the necessity of research and development in large companies that wish to remain competitive. He also strongly believed in the necessity of
businesses taking advantage of new technology.
Buzzell was described as a forward-thinking, practical economist.
Robert Buzzell was married to Edith Florence Buzzell. He had four children and also seven granddaughters and two grandsons.