Background
Robert Buzzell was born on April 18, 1933, in Lincoln, Nebraska, United States.
Robert Buzzell was born on April 18, 1933, in Lincoln, Nebraska, United States.
Completing his undergraduate work at George Washington University in 1953, Robert Buzzell earned his master's degree at the University of Illinois in 1954, and his Ph.D. in business from Ohio State University in 1957.
Robert Buzzell's first teaching job was at Ohio State, and in 1961 he joined the Harvard University School of Business faculty. He remained at Harvard until 1993, serving as executive director of the Marketing Science Institute from 1968 to 1972 and as chair of the marketing faculty from 1972 until 1977, eventually becoming Sebastian S. Kresge Professor of Business Administration. After leaving Harvard, he was a professor of marketing at George Mason University until 1998, and he also lectured at Georgetown University from 1998 until 2000.
(Finally, Buzzell and Gale discuss the PIMS measure of "lo...)
1987Buzzell emphasized the importance of measurable business results and the necessity of research and development in large companies that wish to remain competitive. He also strongly believed in the necessity of
businesses taking advantage of new technology.
Buzzell was a member of the American Marketing Association and served as a National Marketing Education Vice President from 1968 to 1969.
American Marketing Association , United States
1968 - 1969
From 1969 to 1971, Buzzell was a member of the National Marketing Advisory Committee of the U.S. Department of Commerce.
National Marketing Advisor Committee of the U.S. Department of Commerce. , United States
1969 - 1971
Buzzell was described as a forward-thinking, practical economist.
Robert Buzzell was married to Edith Florence Buzzell. He had four children and also seven granddaughters and two grandsons.
