Background
Linneman, Robert Ernst was born on December 9, 1928 in Bloomington, Illinois, United States. Son of William Lewis and Bertha (Ummel) Linneman.
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- Works
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book
Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
(Large and small companies are discovering they must find ...)
Large and small companies are discovering they must find their "niche" - those customers whose needs their competitors have overlooked - in order to increase sales and profits. "Making Niche Marketing Work" offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers' needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition's; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.
http://www.amazon.com/gp/product/0070379718/?tag=2022091-20
Marketing Planning in a Total Quality Environment (Haworth Marketing Resources)
(Marketing Planning in a Total Quality Environment is a ho...)
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item. This book is for you and the many other marketing professionals who are faced with one or more of these situations: • You're doing a good job, but you'd like to do even better. • You're spending valuable time putting out fires. You lack time to do the things that need to be done. • You're always having a hard time coordinating major marketing programs. • You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. • You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. • You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year.Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.
http://www.amazon.com/gp/product/1560249382/?tag=2022091-20
Robert Ernst Linneman
Edit ProfileEducation
Bachelor of Philosophy in Business, Illinois Wesleyan University, 1950; Master of Science in Marketing, University of Illinois, 1962; Doctor of Philosophy in Marketing, University of Illinois, 1964.
Career
Professor marketing Temple University, Philadelphia, 1964-1990, associate dean School Business, 1972—1975. Dean Temple University, Japan, 1985—1986. Professor food marketing St. Joseph's University, Philadelphia, 1991—2001.
Consultant, speaker in field.
Achievements
Works
book
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
(Large and small companies are discovering they must find ...)
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Marketing Planning in a Total Quality Environment (Haworth Marketing Resources)
(Marketing Planning in a Total Quality Environment is a ho...)
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Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Membership
Member Planning Commission, Bloomington, Illinois, 1957-1959. Member Deer Control committee, Schuylkill Township, Pennsylvania, since 1994. Captain United States Air Force, 1951-1955, research, 1958.
Member American Marketing Association (president Philadelphia chapter 1971-1972, national board directors 1972-1974, national vice president board directors 1980-1982).
Interests
Connections
Married L. Annabelle Witt, 1952. Children: Robert Daniel, Kurt Ernst.
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Born
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Died
March 30, 2007 (aged 78) -
Nationality
American
Education
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1950
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1962
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1964
Career
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1964 - 1990
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1985 - 1986
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1991 - 2001