He has created many costumes for American artists, including Shakira and Alicia Keys. His costume for Beyonce featured in the Super Bowl half-time show on February 3, 2013. Singer continued a dynasty of Russian fashion.
He was the son of immigrants from the Union of the Soviet Socialist Republics who after departing the Soviet Union first settled in Paris, and then in New New York
His father, Alex Singer, is a third-generation designer. He designed costumes for the Bolshoi Theater and Stanislavsky theatre.
Singer mastered the profession in the care of his father, then went to study at Central Saint Martins in London. He then began working in New New York
Then Bill Blass scouted him and hired Singer for head designer position for Blass" three licensees.
Then Singer became head designer at Kai Milla company, named after the wife of Stevie Wonder and that created the company. After two years at Kai Milla and launch of the company Singer left and focused on creating his own collection. Singer debuted with his collection during the New York Fashion Week in 2007 and has since created nine clothing collections.