Start of Kaplan built SCAa 1300 employee, international marketing firm -before selling it to Snyder Communications (New York Stock Exchange: SNC). In January 2000, SNC officially launched Bounty Svenska Cellulosa Aktiebolaget Worldwide a division that organizes the marketing services businesses it has acquired over the previous few years. Kaplan served as the Chief Executive Officer of Bounty Svenska Cellulosa Aktiebolaget Worldwide under Snyder Communications which was sold to Havas.
Kaplan then served on the Executive Committee for Euro RSCG, one of the largest integrated marketing communications agencies in the world.
Steve appeared on American Broadcasting Company"s show where he travels to the south side of Chicago to donate money to charities in need. Kaplan currently is the President of the, Branding & Marketing, Limited Liability Company and the Commissioner of the (WAL).