Sven A. Haugland is a Norwegian organizational theorist and Professor of industrial marketing and strategy at the Norwegian School of Economics, known for his work on marketing in the service industry, and measuring Strategic alliance performance.
Education
Haugland obtained his Bachelor in Business Administration in 1982 at the Norwegian School of Economics, where in 1986 he also obtained his Master of Arts in Business Administration and in 1988 his Doctor of Philosophy in Business Administration.
Career
Haugland started his academic career at the Norwegian School of Economics as Associate Professor in 1994. In 1998 he was appointed Research Director of the National Science Foundation Centre for applied research at Norwegian School of Economics, and in 2000 he was appointed Professor of industrial marketing and strategy. Haugland"s research interests are in the fields of strategic alliances and co-operative strategies, retailing and distribution channels, and international management.
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