Career
She was the author of, a popular entertainment blog which was part of United States of America Today from 1999–2014. She also wrote entertainment and popular culture features for the newspaper. Matheson has delivered popular-culture commentary on several television networks, including Video Hits One, East!, and G4 television
Matheson joined United States of America Today in 1999 and created that same year. began as a weekly online popular-culture column that covered television, movies, comic books, and music
During this period, Matheson also wrote a daily blog, Hip Clicks.
As her web audience grew, Matheson merged Hip Clicks and in 2005 to form the blog. During its tenure, was cited in Wired, Slate, The Rough Guide to Blogging and on many other entertainment blogs, including Stereogum, Entertainment Weekly"s PopWatch and RollingStone.com.
In 2006, the Weblog Awards honored as the Best Culture Blog. On September 3, 2014, Matheson confirmed that she had been laid off as part of a United States of America Today drawdown.