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William Norman Shannon, III Edit Profile

college educator , food service executive

William Norman Shannon III, Marketing and international business educator, food service executive. Named Small Business Person of the Year, City of South Bend, 1987, Small Business Advocate of the Year, State of Indiana, 1987, Indiana Entrepreneur Advocate of the Year, 1988.


III, William Norman Shannon, was born on November 20, 1937 in Chicago, Illinois, United States. Son of William Norman Junior and Lee (Lewis) S.


Bachelor of Science in Industrial Management, Carnegie Institute of Technology, 1959. Master of Business Administration in Marketing Management, University Toledo, 1963.


Sales engineer Westinghouse Electric Company, Detroit, 1959-1964. Regional manager Toledo Scale, Chicago, 1964-1970. Vice president J. Lloyd Johnson Associate, Northbrook, 1970-1972.

Manager special projects Hobart Manufacturing, Troy, Ohio, 1972-1974. Corporation vice president marketing Berkel, Inc., La Porte, Indiana, 1974-1979. General manager Berkel Products, Ltd., Toronto, Canada, 1975-1978.

Chairman Avant Industries, Inc., Wheeling, Illinois, 1979-1981. Chairman, president Hacienda Mexican Restaurants, South Bend, Indiana, 1978—1995. Chairman Ziker Shannon Corporation, 1982-1988, Hacienda Franchising Group, Inc., South Bend, Indiana, 1987—1992.

Associate professor marketing and international business St. Mary's College, Notre Dame, Indiana, since 1982. Chairman Hacienda Franchise Group, Inc., 1987-1996, Hacienda Mexico Restaurants Management, Inc., 1994-1996. Senior chairman Hacienda Mexico Restaurants, 1996-2004.

Member London program faculty, 1986, 89, 92, 94, coordinator international business curriculum, since 1989, marketing curriculum, 1983. Advisor Council International Business Development, Notre Dame, 1991-2005. Managing director Alden & Torch Lake Railway, since 1995.


Vice president marketing Junior Achievement, South Bend, Indiana, 1987-1990. President Small Business Development Council, South Bend., 1987-1990. Board directors Indiana Small Business Council, Indianapolis, since 1986, Mental Health Association, South Bend, 1987-1990, Michiana World Trade Organization, International Business Education, 1989-1991.

Entrepreneurs Alliance Indiana, 1988-1992, National Small Business United, Washington, 1989-1992, Women's Business Initiative, 1986-1990, director educational conferences, 1986-1990. Chairman board trustees, Holy Cross College, Notre Dame, Indiana, 1987-1993, chairman education committee, 1993-1993. Chairman St. Joseph County Higher Education Council, 1988-1991, National Council Small Business, Washington, 1988-1994.

Midwest region advisory council United States Small Business Administration, 1988-1991. At-large member United States Government Advisory Council on Small Business, Washington, 1988-1990, 1994-1996, chairman Business and Economic Development Committee, 1988-1990, 1994-1996. Vice chairman International Trade Committee, 1994-1996.

National advisory council Women's Network for Entrepreneur Training, 1991-1994. Vice chairman State of Indiana Enterprise Zone Board, 1991-1994. Elected delegate White House Conference Small Business, Washington, 1986.

Board directors Indiana Small Business Development Centers Advisory Board. Co-president Helena Township Downtown Development Authority, since 2002. Member American Marketing Association (chairman Michigan/Indiana chapter, president 1985-1986), United States Association Small Business and Entrepreneurship (national vice president for entrepreneurship education 1991-1992, national vice president entrepreneurship development 1992-1996), Indiana Institute New Business Ventures (marketing faculty 1987-1991), Michiana Investment Network (vice chairman 1988-1991), Small Business Administration (administration advisory council 1988-1992, contributing editor Our Town Michiana magazine 1988-1991), United States Chamber of Commerce, National Council Small Business (Washington), South Bend C. of Chamber (board directors 1987-1996, vice chairman membership 1993-1996), Association for Business Communications (co-chairman International Conference 1986), University Club Notre Dame (vice chairman), Shamrock Club Notre Dame (executive director, trustee 1993-1996), Rotary.


Married Bernice Urbanowicz, July 14, 1962. Children: Kathleen Kelly, Colleen Patricia, Kerrie Annual.

William Norman S. Junior

Lee (Lewis) S.

Bernice Urbanowicz

Kathleen Kelly III

Colleen Patricia III

Kerrie Annual III